3x Qualified Leads for Thriveark Inc. Using AI-Powered Lead Generation

In the digital marketing space, generating leads is only half the battle — the real challenge is finding the right ones. Thriveark, a fast-growing tech solutions company specializing in website and eCommerce development, had all the tools and campaigns in place, but was hitting a wall when it came to lead quality and cost-efficiency.

To help them break through, MindTecture deployed a tailored AI automation strategy focused on smarter lead targeting and data-driven workflows. The result? Fewer cold leads, more conversions, and a sales team laser-focused on high-intent prospects.

The Problem

Thriveark had been actively running outbound marketing campaigns — cold emails, LinkedIn outreach, and ad funnels — targeting mid-sized businesses. But the majority of leads funneled into their CRM were unqualified.

This caused:

• High cost per acquisition (CPA)
• Sales reps wasting time on cold or irrelevant leads
• Disjointed follow-ups due to poor lead scoring and segmentation

Despite having strong service offerings, Thriveark couldn’t fully capitalize on its pipeline potential.

The Solution

MindTecture stepped in with a behavior-driven AI lead engine that integrated directly with Thriveark’s existing CRM and ad platforms.

Key steps included:

• Implementing real-time behavioral scoring based on engagement (email clicks, site visits, ad interactions)
• Enriching leads with 3rd-party firmographic data
• Creating automated workflows to tag, score, and route leads to the right sales funnels
• Auto-syncing high-scoring leads to the CRM, while suppressing low-engagement prospects from further outreach

Everything was tied into a dynamic dashboard, giving Thriveark’s team full visibility into lead health and campaign performance — in real time.

The Outcome

Within 60 days of deployment, Thriveark saw significant improvements:

• 3x increase in qualified leads
• 35% decrease in ad spend (thanks to better targeting and lead suppression)
• Higher close rates from sales teams now focused only on “warm” leads
• Sharper audience insights that influenced messaging and landing page performance

Not only did MindTecture’s system clean up the noise — it gave Thriveark’s growth team a smarter way to scale.

Final Thoughts

This use case is a testament to how the right automation layer can transform a good marketing engine into a predictable growth machine. With the technical foundations Thriveark already had in place, AI wasn’t a replacement — it was a force multiplier.